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For this promotion, we turnkey managed the event during ten weeks of the Wafi Mall’s 2007 summer entertainment and décor promotion. We transformed the mall into the ancient Silk Route from Asia to Europe with trading pavilions, information boards, arches at each entrance, traditional games and displays of products traded in ancient times from each area.
We were responsible for:
• Research, theme and concept design
• Fabrication, production and sourcing of all material and props
• Installation of all elements and turnkey event management of the promotion