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We are the event production arm for the FREEJ creators and owners Lammtara Pictures. After the success of the temporary FREEJ promotion in Wafi during Ramadan 2009 we were commissioned by Lammtara Pictures to design and install a permanent in store concept at the Toy Store in Mall of the Emirates. This included the erection of a FREEJ children’s play house on the balcony of the To, the adaptation of a magnetic story board wall concept, 3 merchandise units to hold the FREEJ licensed merchandise, wall branding and decor, fabrication and hanging of the characters around the store and placement of the life size fibreglass characters.