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In response to an agency brief, Invent created a variation on the old ‘test your strength’ machine for a beach promotion on behalf of Diesel Jeans.  The concept involved a life-like and life size human ‘derriere’ made from impact resistant foam that players could unleash upon to test their new Diesel trainers. The harder the kick the higher the lights! Invent designed and fabricated the entire system and background including lighting.