As part of a government initiative to attract investment into a region of Kuwait with a traditional history of being the primary dhow wharfage and fresh fish distribution centre, Tamdeen Development created a new mall called Al Kout, for which we were recruited to manage the opening launch.
We were responsible for:
• Concept creation and event design
• Turnkey event management of the mall’s opening launch activities
We created a theme based around a “Festival of the Sea” with a unique stage show and a week of carnival activities in and around the mall, designed to attract visitors from the local area and Kuwait City. This prestigious and memorable event was a huge success and is still recalled to this day as one of the most spectacular to be brought to the country.
The venue featured a new harbour and marina which was modified for the week with a floating stage, full light and sound systems, inflatable sets, water screens, water curtains and pyrotechnics for the show. We designed the entire show, which was then choreographed and rehearsed with performers from the UK along with specially designed costumes, and brought the entire production to Kuwait.
The sets were giant inflatables that could be collapsed within a few seconds to allow clear vision for the water screens behind. The highlights of the show were the aerial performances as a ‘scuba diver’ appeared to swim through space, descend to the stage and carry away a acrobat who then performed a stunning aerial circus show 30 meters above the audience.
The finale was a synchronized, four-person, aerial silk act that stunned the audience at every performance. Additional aspects created for the event included a series of floats depicting underwater scenes, giant inflatable sea creatures, flags and decorations, and a series of beach activities such as displays from leading jet-ski and waterskiing teams. At night, the whole centre was illuminated with architectural lighting and thousands of twinkling lights on the palm trees lining the front of the mall.
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