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NESCAFÉ Break it Down!  Top breakdancers battled it out for championship title at JBR....

Organized by Invent Creative Event Solutions the best breakdancers battled it out for the title of ‘NESCAFÉ BREAK IT DOWN CHAMPION 2010'.  The breakdancing competition was held on Friday, March 26th 2010 at ‘The Walk’ at the Jumeirah Beach Residence.  Hosted by MC Chalada Hollywood and featuring DJ Lobito, held from 6:00 till 10:00 pm the event featured acts by more than 30 contenders from across the GCC.

The 1st place winning duo took home a cash prize of AED 5000, while the 2nd and 3rd place winners took home AED 2500 and a gift voucher worth AED 1000 from Virgin Megastore respectively.  The event was Supported by Virgin Megastore and Cynosure.