At the start of 2020 event management companies were in a difficult position between cancelling, postponing, or adopting hybrid events as a solution to their events. However near October, the busy season of events, organizers and planners have shifted successfully to online events. And the question remains whether it is a long-term strategy or are we anticipating the return of live events.
Here are the results that points to the future of events, in a survey with event marketing professionals.
Event professionals were amazed by the number of audiences you can reach through virtual events. Since most obstacles are removed during such events, such as the need for travel, a venue’s capacity, and other costs and logistics. And for that reason, we find a tendency in most event planners to integrate virtual elements into their event strategies in the future.
In addition, event companies are turning to technology to provide interactive elements to entertain and engage their audience. However, this is not sufficient on its own, event planners need to become increasingly innovative to create exceptional and memorable experiences, and even more they needed to create a community where attendees can interact.
On the other hand, most marketers are planning to resume in-person events in 2021, since live events are a crucial and indispensable part of our lives. It is a human nature to be social and need face to face interactions. For that reason, event marketers believe that in-person events will be back and stronger than ever.
Subsequently, an overwhelming number of event planners are certain that hybrid events will become more prevalent in the future. Since they can combine the best of both virtual and in-person experiences, setting the tone for event companies in Dubai for the future.
Therefore, as we approach the end of the year, we expect hybrid events to be a key player and a major focus of event strategy in 2021. Please do not hesitate to contact us for more information and new ideas.
