PORTFOLIO

Ramadan Pond Promotion 2007

Our theme for this promotion was based on the client’s request for a unique and eye-catching charity donation mechanism. To meet this requirement, we created a large pond with themed landscaping into which customers launched small, decorative, floating lanterns.

By donating a minimum of AED10 to charity, customers were given a ‘wishing lantern’ which they could set afloat on the pond with a personal wish so, as the evening progressed, the entire pond became covered with candle-burning lanterns.

The roof drapes used for the Silk Road Promotion displays featured in the mall isles were embellished with organza fabric and hanging lanterns, and a giant moon and stars with curtain lights was hung from the main atrium ceiling.


Dubai, UAE
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