Ramadan Pond Promotion 2007
Our theme for this promotion was based on the client’s request for a unique and eye-catching charity donation mechanism. To meet this requirement, we created a large pond with themed landscaping into which customers launched small, decorative, floating lanterns.
By donating a minimum of AED10 to charity, customers were given a ‘wishing lantern’ which they could set afloat on the pond with a personal wish so, as the evening progressed, the entire pond became covered with candle-burning lanterns.
The roof drapes used for the Silk Road Promotion displays featured in the mall isles were embellished with organza fabric and hanging lanterns, and a giant moon and stars with curtain lights was hung from the main atrium ceiling.