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Gala Events
BMW Annual Gala Dinner

BMW Annual Gala Dinner

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When leading Beijing agency, Prime Advertising, needed to organize the annual BMW China dealer conference in Dubai, we were called upon to manage and provide a full technical and operational set up across 3 separate venues. The conference took place at Jumeirah Beach Hotel for which we provided:


Full 14m wide stage and backdrop with integral screens Branded speaker lectern with audio and remote AV control and teleprompting Ambient venue and highlight stage lighting Additional side viewing screens Bi-lingual English/Chinese IR SimTrans system Full operation of the multi-media presentation with fully integrated back up systems A three tier, 21m long outdoor stage to enable a composed team photo in front of the Burj Al Arab.

The subsequent gala dinner was held at the Armani Hotel at the Burj Khalifa Tower. 

For this event we designed and installed the following:
A multi-level tiered pre function seating area with a mix of soft and cocktail style seating, illuminated with LED lighting and a central illumination feature.
Ambient lighting and PA system with DJ playing chilled sounds Fire dancer entertainment and novel attractions during the pre-function
A 23m x 5m branded backdrop with integral screens and 17m x 7m stage Separate band stage with full AV, sound and light for a variety show performance Full operation of a multi-media presentation integrated with 3 camera live feed for client provided interactive entertainment Provision of all additional entertainment including a 6 piece jazz band and dance troupe performing in a variety of different styles.


Dubai, UAE
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