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Market Your Special Event like an Expert

May 16 • Event Management • 732 Views • No Comments on Market Your Special Event like an Expert

The right Special Events Management Dubai can ensure you get the largest and most relevant audience for your event. But your marketing efforts shouldn’t stop there — you want to build a buzz around your event and get your registrants engaged and talking before, during and after the event. Here’s how experts on Special Events Management Dubai can achieve just that, regardless of budget:

Get Social

Social media is a fun and easy way to extend your marketing reach and help build a buzz around your Special Events Management Dubai at little to no cost. And just like event technology, new platforms and innovations surrounding social are surfacing, it seems, every day. Be sure to post your event to Facebook, and promote it on Twitter and LinkedIn. But social media is a two-way street — post topics for your audience to discuss, create contests with prizes and incentives, and encourage as much participation and sharing as possible. This not only spreads the word about your Special Events Management Dubai, but builds the general excitement as well, and starts the audience engagement early.

Keep branding consistent

It’s important to maintain consistency across your event promotions and marketing to build brand awareness throughout the event journey and maintain a professional look and feel of Special Events Management Dubai. Make sure your emails all other event materials and communications all look like they’re from the same family — they should share the same fonts, headers, footers, colors and logos. Attendees should be able to recognize at a glance items pertaining to your event.

Use email marketing to engage before, during and after your event

Before you launch your email campaign, consider how you can get the most out of your marketing list — segmenting your invitees into categories allows you to personalize your messages to maximize their resonance and response rates.

But don’t just deploy your emails as soon as they’re written; you want to make sure your emails look appealing and professional no matter what browser or device they’re viewed on before you hit ‘send’.

Source: https://blog.cvent.com/

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