How to play it safe?!… The Importance of Risk Management for Public Events

Jun 2 • Corporate Events • 1011 Views • No Comments on How to play it safe?!… The Importance of Risk Management for Public Events

Invent Creative & Event Solutions, and as a Leading Corporate Events Management Company, undertakes comprehensive, full service, and corporate events management to their very edge, thus considering an important aspect for a successful event by way of managing risk factors entailed in any event, especially public events. One cannot ignore a sudden accident, a disaster or weather changes which in all can cast gloom over an entire event, and if litigation results, can cost a company millions. If the worst-case scenario happens at your next event, are you prepared? Have you considered all the “what ifs?” Risk is a possibility at every event you plan. It’s imperative to manage instead of react. Reacting though is what should be taken in mind for a successful event, no matter what surprises might arise.

A detailed security and emergency checklist should be part of every event to plan. A crisis plan is vital and should address the following questions:

• Where are the closest hospitals?
• In the case of a medical emergency, are there on-site doctors or emergency medical technicians?
• Is there someone on staff who knows CPR?
• Who will be in charge of communications if a crisis does occur? What are your audience communication plans? Media response plans?
• What are the contact numbers for the fire department, police, Red Cross, and local and government officials? Do you have an easily accessible list of key phone numbers?
• Emergency information for each attendee is vital. Some companies put emergency contact information on the back of each nametag. The more numbers and contacts you garner, the better. When gathering attendee information, find out about any allergies. It is also important to share attendee information with others on the event team in case something happens to one of the planners.
• Be sure to be familiar with the venue’s evacuation plans, the location of all emergency exits, and access for paramedics, and contingency plans in case of any threat that can arise.

A crisis plan should be simple, flexible, tested and reviewed. Employees should be familiar with the procedures in place and, most importantly, practice drills should be held.

Academics related to Comprehensive Management Plans (CMP) points out that there are two sides of risk management. The legal side encompasses insurance coverage, contracts to protect liability, notification to guests of assumed risks, and well written waivers. The moral side focuses on whether you have done everything possible to make sure your guests will be safe. It is a whole program in which our planners attended security, risk, and crisis management courses.

The importance of risk management is one of the most important topics taught in event management courses. Where scholars do an assignment on which they look up event disasters where someone was hurt or killed. It is very eye opening and scary to see how many things can go wrong, from crowd trampling, intoxication fueled hostilities, from fist fights to guns, to weather caused disasters like the wind pulling down the stage roof!, to mechanical mishaps like stage collapses… Could this have been avoided? If so, how? Ultimately, most incidents could have been avoided with a little better risk management pre-planning, foresight, risk management training and a better understanding of human nature. We are in a people business and sometimes people will do unpredictable things.

Our managers use the “Play SAFE” rule when it comes to risk management. The abbreviation stands for Spot the hazard, Assess the risk, Fix the problem, and Evaluate the results.

It is thus stated that all meeting professionals carry the legal responsibility of duty and care for the safety and security of event guests, so a risk management plan is extremely vital.

Source: IAEE Public Events – www.iaee.com

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