Event Management in Shopping Malls Dubai, UAE. What does it consist of and what does it take?

Aug 22 • Dubai Events, Dubai Malls, Event Management, FREEJ EVENTS • 4259 Views • No Comments on Event Management in Shopping Malls Dubai, UAE. What does it consist of and what does it take?

 Event Management in Dubai Malls, What does it consist of and what does it take?
FREEJ Workshop Mall Promotion Oasis Centre Ramadan 2011

FREEJ Workshop Mall Promotion Oasis Centre Ramadan 2011

 Event management in Dubai shopping malls revolves mainly around two fundamental elements, event and mall decoration and a promotional interactive element with the mall visitors.  How do we decorate a mall and also involve the customers within the same theme?  Essentially all malls are looking to appear to be doing something different to the mall next door and to increase their footfall.  Our creative team sits and brainstorm creative ideas for hours to develop a mall promotion and mall decoration that will compliment the mall and keep their visitors engaged at their mall in Dubai, UAE.   It then takes further time for our designers to turn creative ideas into workable mall promotion or mall decoration solutions.  Our team has to provide a story board for the client and also devise a technical plan. Are there hanging points? Does the theme fit in with religious sensitivities in the region?, does the mall promotion and mall decoration  reflect the malls values and branding?, is the promotional theme current?, will the mall promotion and mall decoration engage a range of nationalities and ages? These are some of the big questions that need to be answered regarding mall decoration and mall promotions in Dubai, UAE.
Event management of a mall promotion and mall decoration project usually entails long hours due to the set up and removal process having to occur during the night when the mall is closed.  Therefore we have to manage the installation of the promotion and mall decoration through the night as well as a project manage a day time team.   Another topic is the length of time the mall promotion will run for, if it runs for a month, we have to ensure all promotional and decoration items are made to last longer and to withstand day to day usage. 

This summer in Al Ghurair centre we have provided a month long Freej themed workshop which has been very popular with the mall visitors specifically the children and their parents. The Freej characters have been meeting visitors and there were a variety of mall activities to entertain everyone. With Freej’s new 4th season being aired over the summer this mall promotion theme has been well received and kept the children busy through the hot summer months.
Invent Creative & Event Solutions  specialize in mall promotions and mall decoration projects and relish the chance to create an exciting and engaging mall event or mall promotion. We have years of event management experience in Dubai, UAE, and have worked in most shopping malls in Dubai and many around the region. This summer alone we have provided a mall promotion and mall decoration in Al Ghurair Centre, Mercato Mall, Marina Mall Dubai, Oasis Centre and City Centre Doha, Qatar.
Are you planning a mall decoration project or mall promotion event in Dubai, UAE ?
Call on 800-Invent and speak to our team for more information!
Click on this to view our Mall Decoration & Promotion Portfolio
FREE PHONE800 INVENT  800 468368
E: info@invent-uae.com
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