5 Ways to Power Up Engaged Attendees with Pokémon Go

Aug 10 • Dubai Events • 993 Views • No Comments on 5 Ways to Power Up Engaged Attendees with Pokémon Go

Since the launch of Pokémon Go, traveling mobs of people attached to their smartphones is not uncommon. But what is it about the Pokémon Go phenomenon that’s causing people to walk aimlessly around their neighborhood to catch imaginary creatures? Meeting and event planners take note.

1. Gamification
A surefire way to encourage them to participate in your meeting or event is to weave gamification into your mobile app. Like how Pokémon Go players scavenge their communities for new Pokémon and rewards, you can implement the same elements into your events. Gamification awards points to engaged attendees when tasks are completed and ranks each player’s score based on the level of participation.

2. Rewards
Pokémon Go does a great job rewarding players for all their accomplishments – tracking and catching Pokémon is hard work! You can incorporate the same concept into your events. For example, create an advocates program that rewards engaged attendees with the brand. Advocates can participate in interactive challenges, exclusive product reveals, and networking opportunities to earn rewards like gift cards, or VIP event access.

3. Use FOMO to Your Advantage
One of the reasons the app is so popular is because users don’t want to feel like they’re missing out. You can employ the same fear of missing out (FOMO) factor into your meetings and events to achieve greater adoption and engagement. Check out our post on how to use FOMO to increase your event’s engaged attendees

4. Sense of Community
Pokémon Go is uniting people who would have otherwise never met – neighbors are finally meeting and bonding over their strategy to catch a Pikachu. Networking is a top motivator for engaged attendees. Planners enjoy meeting other planners, so create networking opportunities at your events. Provide ways for planners to connect with like-minded individuals and you’ll see greater satisfaction overall.

5. Exploration Outside the Event
The design of Pokémon Go forces users to visit parts of their town that they would otherwise never visit. When sourcing a venue, look for a location that offers plenty of activities for engaged attendees to explore after hours. More and more attendees are extending their business stays into “bleisure” trips, which means attaching vacation days before or after the conference.

Whether you play Pokémon Go or not, it’s undeniable that the app has become an overnight industry trailblazer and the pinnacle of user engagement success. By incorporating similar components into your overall planning strategy, you’ll be able to successfully evolve your meetings and events.
Source: http://blog/anderson-conte/

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