While successfully releasing a new product, feature, or UI is certainly not rocket science, you should consider approaching your next product launch like NASA approaches rocket launches: zero room for error. Try avoiding seven of the most common mistakes made during Launches and Promotions.
1. Not planning well enough
Establish a clear plan early in the process and keep it updated throughout Launches and Promotions process, from pre-launch to post-launch. If done properly, your plan will be an invaluable tool for guiding your entire team through Launches and Promotions procedure.
2. Announcing a launch date too soon
Two bad things can happen if you announce Launches and Promotions date too soon:
If you announce a launch date too far ahead of the actual launch, you risk your marketing plan losing momentum and your audience losing interest.
3. Ignoring other internal teams
How long do you keep a new product or Launches and Promotions plan under wraps before showing it to the rest of the company? If you’re keeping it under wraps at all, you’re probably holding your team back.
Every department of your business will have a unique way to help with your product launch. Don’t neglect team work, it can do wonders for your Launches and Promotions.
4. Neglecting pre-launch testing and feedback
Failing to include other people in your Launches and Promotions mean that you’re missing out on a ton of smart opinions that can make your experience better. As Ken Blanchard has said, “Feedback is the breakfast of champions.”
Launches and Promotions day should never be the first time a product gets in the hands of users. Never, ever.
Source: https://www.usertesting.com/
